Privacy

Privacy policy

1) information on the collection of personal data and contact details of the person responsible

1.1 We are pleased that you visit our website and thank us for your interest. In the following we inform you about the handling of your personal data when using our website. Personal data are all data with which you can be personally identified.

1.2 Person responsible for the data processing on this website in the sense of the basic Data Protection Regulation (DSGVO) is Güneysel, Smugo-Online Marketing & ecommerce, at the Lokricht Hall 3, 54294 Trier, Germany, tel.: + 49-(0) 651-999 88 757, Fax: + 49-(0) 651-60 34 40 64, E-mail: mail@smugo.de. The person responsible for processing personal data is the natural or legal entity who, alone or together with others, decides on the purposes and means of processing personal data.

1.3 For security reasons and for the protection of the transfer, this website uses personal data and other confidential content (e.g. Orders or inquiries to the person in charge) an SSL or TLS encryption. You can see an encrypted connection on the string "https://" and the lock icon in your browser line.

2) Data collection when you visit our website

In the case of merely informational use of our website, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "Server LogFiles"). When you visit our website, we collect the following information, which is technically necessary for us to display the website:

  • Our visited website
  • Date and time at time of access
  • Amount of data sent in bytes
  • Source/reference from which you reached the page
  • Browser used
  • Operating system used
  • IP address Used (if applicable: in anonymous form)

The processing is carried out according to art. 6 Abs. 1 lit. F DSGVO on the basis of our legitimate interest in improving the stability and functionality of our website. A transfer or other use of the data does not take place. However, we reserve the right to check the server logfiles retrospectively, should give specific indications of illegal use.

3) Cookies

In order to make the visit to our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (so-called Session cookies). Other cookies remain on your device and enable us or our partner companies (third party cookies) to recognize your browser the next time you visit (persistent cookies). If cookies are set, they collect and process specific user information, such as browser and location data and IP address values, on an individual scale. Persistent cookies are automatically deleted after a specified period of time, which can vary depending on the cookie.

As far as personal data are processed by individual cookies implemented by us, the processing is carried out in accordance with art. 6 Abs. 1 lit. F DSGVO to safeguard our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the site visit.

We may cooperate with advertising partners who help us to make our internet offer more interesting for you. For this purpose, when you visit our website, cookies from partner companies are also stored on your hard drive (third-party cookies). If we cooperate with designated advertising partners, you will be informed individually and separately about the use of such cookies and the amount of information collected within the following paragraphs.

Please note that you can set your browser to be informed about the setting of cookies and to decide on their acceptance individually or to exclude the acceptance of cookies for certain cases or in general. Each browser is different in the way it manages the cookie settings. This is described in the Help menu of each browser, which tells you how to change your cookie settings. You can find them for the respective browsers under the following links:

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: Https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: Https://support.apple.com/kb/ph21411?locale=de_DE
Opera: http://help.opera.com/Windows/10.20/de/cookies.html

Please note that if cookies are not accepted, the functionality of our website may be restricted.

4) Contact

In the context of contacting us (e.g. Personal data are collected by contact form or e-mail. Which data are collected in the case of a contact form can be seen from the respective contact form. This data will only be used for the purpose of answering your stored and used for the contact and related technical administration. The legal basis for the processing of the data is our legitimate interest in answering your questions in accordance with art. 6 Abs. 1 lit. F DSGVO. If your contact is aimed at concluding a contract, then there is an additional legal basis for processing art. 6 Abs. 1 lit. (b) DSGVO. Your data will be deleted after the final processing of your request, this is the case if it is clear from the circumstances that the facts in question are conclusively clarified and that there are no legal retention obligations.

5) Comment function

As part of the commenting function on this website, information about the time the comment was created and the Kommentatorenname you selected will be stored and published on the website. Your IP address will also be recorded and stored. This storage of the IP address is for security reasons and in the event that the data subject violates the rights of third parties or posts illegal contents by means of a comment made. We need your e-mail address in order to contact you if a third party should object to your published content as unlawful. The legal basis for the storage of your data is the type. 6 Abs. 1 lit. b and F DSGVO. We reserve the right to delete comments if they are rejected by third parties as unlawful.

Follow-up comments can be subscribed to by you as a user. You will receive a confirmation email to ensure that you are the owner of the specified email address (double opt-in procedure). The legal basis for data processing in case of subscription of comments is art. 6 Abs. 1 lit. A DSGVO. You can cancel current comment subscriptions at any time with effect for the future, please refer to the confirmation email for more information on how to opt-out.

6) Use of social media: videos

Using YouTube Videos

This website uses the YouTube embedding feature to view and play videos from the YouTube provider, which belongs to the Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

This uses the extended privacy mode, which, according to the provider's information, does not put user information into motion until the video is played back. When playback of embedded YouTube videos is started, the YouTube provider uses cookies to gather information about user behavior. According to "YouTube", they are used, among other things, to capture video statistics, improve user-friendliness and prevent abusive behaviour. If you are logged in to Google, your data will be directly associated with your account when you click on a video. If you do not want to associate with your profile on YouTube, you must log out before activating the button. Google stores your data (even for non-logged-in users) as usage profiles and evaluates them. Such evaluation shall be carried out in particular under art. 6 Abs. 1 lit. f DSGVO on the basis of Google's legitimate interests in the display of personalized advertising, market research and/or on-demand design of its website. You have the right to object to the formation of these user profiles, and you must direct yourself to YouTube to exercise it.

Regardless of the playback of the embedded videos, every time you call this Web site, a connection to the Google DoubleClick network is added, which can trigger further data processing without our influence.

Google LLC, based in the United States, is certified for the US-European Data Protection Convention "Privacy Shield", which ensures compliance with the data protection standards in force in the EU.

For more information on "YouTube" privacy policy, please see the provider's privacy policy at: https://www.google.de/intl/de/policies/privacy

7) Online Marketing

7.1 DoubleClick by Google

This website uses the online marketing tool DoubleClick by Google of the operator Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("DoubleClick").

DoubleClick uses cookies to show users relevant ads, improve campaign performance reports, or to prevent a user from seeing the same ads multiple times. Using a cookie ID, Google collects which ads are displayed in which browser and can prevent them from appearing multiple times. The processing takes place on the basis of our legitimate interest in the optimal marketing of our website according to art. 6 Abs. 1 lit. F DSGVO.

In addition, DoubleClick can use cookie IDs to Record conversions that relate to ad requests. This is the case when a user sees a DoubleClick ad and later uses the same browser to call The advertiser's website and buy something there. According to Google, DoubleClick cookies do not contain any personally identifiable information.

Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no influence on the scope and continued use of the data collected by Google through the use of this tool, and therefore inform you in accordance with our knowledge: by incorporating DoubleClick, Google receives the information that you The corresponding part of our Internet presence or have clicked on a message from us. If you are registered with a Google service, Google may assign your visit to your account. Even if you are not registered with Google or Have not logged in, there is the possibility that the provider will know and store your IP address.

If you want to opt out of participating in this tracking process, you can disable cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com, https://www.google.de/ Settings/ads, where this setting is deleted when you delete your cookies. Alternatively, you can contact the digital Advertising Alliance at the Internet address www.aboutads.info for information on setting cookies and to make settings for them. Finally, you can set your browser so that you are informed about the setting of cookies and decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general. If cookies are not accepted, the functionality of our website may be restricted.

Google LLC, based in the United States, is certified for the US-European Data Protection Convention "Privacy Shield", which ensures compliance with the data protection standards in force in the EU.

For more information about the DoubleClick by Google Privacy Policy, please visit the following Internet address: http://www.google.de/policies/privacy/

7.2 Google AdSense

This website uses Google AdSense, a web ad service from Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google AdSense uses so-called "DoubleClick Dart Cookies" ("cookies"). These are text files that are stored on your computer and allow you to analyze the use of the website. In addition, Google AdSense used to collect information also called "Web beacons" (small invisible graphics) that can be used to record, collect and evaluate simple actions such as visitor traffic on the website. The information generated by the cookie and/or Web beacon (including your IP address) about your use of this website is usually transferred to a Google server in the United States and stored there.

Google uses the information obtained to perform an evaluation of your usage behavior with respect to AdSense ads. The IP address submitted by your browser as part of Google AdSense will not be merged with other Google data. The information collected by Google may be transferred to third parties if this is required by law and/or if third parties process this data on behalf of Google.

The described processing of data is carried out according to art. 6 Abs. 1 lit. F DSGVO for the purpose of targeted advertising of the user by advertisers, whose ads are displayed based on the evaluated user behavior on this website. The processing of our financial interest in the exploitation of the economic potential of our Internet presence is used by the display of personalised third-party advertising content for remuneration.

Google LLC, based in the United States, is certified for the US-European Data Protection Convention "Privacy Shield", which ensures compliance with the data protection standards in force in the EU.

For more information about Google's privacy policy, please visit the following Internet address: http://www.google.de/policies/privacy/

You can permanently disable cookies for ad presets by preventing them from setting your browser software, or by downloading and installing the browser plug-in available at the following link:
Http://www.google.com/settings/ads/plugin?hl=de

Please note that certain features of this website may not be used or may be restricted if you have disabled the use of cookies.

7.3 Using Google AdWords conversion tracking

This website uses the Google AdWords online advertising program and Google AdWords conversion tracking for Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use the Google AdWords offer to draw attention to our attractive offers with the help of advertising media (so-called Google AdWords) on external websites. We can determine in relation to the data of the advertising campaigns how successful the individual advertising measures are. We are interested in showing you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of advertising costs.

The conversion tracking cookie is set when a user clicks on a Google-switched AdWords AD. Cookies are small text files that are stored on your computer system. These cookies usually expire after 30 days and are not intended for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can see that the user clicked on the ad and was redirected to that page. Each Google AdWords customer receives a different cookie. As a result, cookies cannot be tracked through the websites of AdWords customers. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers will see the total number of users who clicked on your ad and were redirected to a conversion tracking tag page. However, you do not receive any information that allows users to identify themselves personally. If you do not want to participate in the tracking, you can block this usage by disabling the Google conversion tracking cookie from your Internet browser under User preferences. You will not be included in the conversion tracking statistics. We use Google AdWords on the basis of our legitimate interest in targeted advertising according to Article. 6 Abs. 1 lit. F DSGVO.

Google LLC, based in the United States, is certified for the US-European Data Protection Convention "Privacy Shield", which ensures compliance with the data protection standards in force in the EU.

For more information about Google's privacy policy, please visit the following Internet address: http://www.google.de/policies/privacy/

You can permanently disable cookies for ad presets by preventing them from setting your browser software, or by downloading and installing the browser plug-in available at the following link:
Http://www.google.com/settings/ads/plugin?hl=de

Please note that certain features of this website may not be used or may be restricted if you have disabled the use of cookies.

7.4 Using Affiliate Programs

-Amazon Affiliate Program (AMAZONPARTNERNET)
We participate in the Partner Program "AmazonPartnerNet" of the Amazon EU S.A.R.L., 5 rue Plaetis, L-2338 Luxembourg (hereinafter "Amazon"). In this context, we have placed ads on our site as links that lead to listings on various Amazon sites. Amazon uses cookies, which are small text files that are stored on your device to be able to trace the origin of orders generated via such links. Among other things, Amazon can see that you have clicked on the partner link on our website. This information is required for payment processing between us and Amazon. If the information also contains personal data, the described processing takes place on the basis of our legitimate financial interest in the processing of commission payments with Amazon in accordance with art. 6 Abs. 1 lit. F DSGVO.
For more information on Amazon's use of data, see the Amazon.de Privacy policy at http://www.amazon.de/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&nodeId=3312401
If you want to block the evaluation of user behavior via cookies, you can set your browser so that you are informed about the setting of cookies and decide individually about their acceptance or the acceptance of cookies for certain cases or generally Exclude. You can also disable interest-related ads from Amazon by using the Http://www.amazon.de/gp/dra/info link.
-AWIN Performance Advertising Network
We take part in the performance advertising network of AWIN AG, 10785 Berlin (hereinafter "AWIN"). As part of its tracking services, AWIN stores the documentation of transactions (e.g. of leads and sales) cookies on end devices of users who visit or use websites or other online offers of their customers (e.g. Sign up for a newsletter or place an order in an online shop). These cookies are used solely for the purpose of correctly assigning the success of an advertising medium and the corresponding billing within the framework of its network.
In a cookie, only the information about when a specific advertising media was clicked by a terminal is placed. In the AWIN tracking cookies an individual, but not to the individual user-compatible numerical sequence is deposited, with which the partner Program of an advertiser, the publisher, the time of the action of the user (click or view) are documented. Here, AWIN also collects information about the terminal from which a transaction is carried out, e.g. The operating system and the calling browser. If the information also contains personal data, the described processing takes place on the basis of our legitimate financial interest in the settlement of commission payments with AWIN in accordance with art. 6 Abs. 1 lit. F DSGVO.
If you do not wish to store cookies in your browser, you can do so by using the appropriate browser setting. You can disable the saving of cookies under extras/Internet options in your browser, restrict them to certain Web pages or set your browser to notify you when a cookie is sent. Please note, however, that in this case you will have to expect a limited presentation of the online offers and a limited user interface. You can also delete cookies at any time. In this case, the information stored therein is removed from your device.
For more information on the use of data by AWIN, please see the Company's Privacy policy: https://www.awin.com/de/rechtliches
-Ebay Affiliate Program (ebay Partner Network)
We participate in the Affiliate program of ebay Partner Network, Inc., 2145 Hamilton Ave., San Jose, CA 95125, USA (hereinafter "EPN"). In this context, we have placed ads on our site as links that lead to listings on various ebay sites. EPN uses cookies, which are small text files that are stored on your device for the origin of clicks, orders, etc. Generated via such links. Among other things, EPN may recognize that you have clicked the partner link on this site. This information is required to process payments between us and ebay. If the information also contains personal data, the described processing takes place on the basis of our legitimate financial interest in the processing of commission payments with ebay in accordance with art. 6 Abs. 1 lit. F DSGVO.
For more information about EPN's use of data, please see the Company's Privacy policy: https://partnernetwork.ebay.com/de/legal#privacy-policy
If you want to block the evaluation of user behavior via cookies, you can set your browser so that you are informed about the setting of cookies and decide individually about their acceptance or the acceptance of cookies for certain cases or generally Exclude.
-Partner Program "EuroAthleticGreens affiliate Network"
We take part in the Affiliate Program "EuroAthleticGreens affiliate Network" of the Athletic Greens (Europe) Limited, 43 Overstone Road London, W60AD United Kingdom (hereinafter "Athletic Greens"). In this context, we have placed ads on our website as links that lead to offers on various athletic greens websites. Athletic Greens uses cookies, which are small text files that are stored on your device to be able to trace the origin of orders generated via such links. Among other things, athletic greens can recognize that you have clicked on the partner link on our website. This information is required to process payments between us and athletic greens. If the information also contains personal data, the described processing takes place on the basis of our legitimate financial interest in the settlement of commission payments with Athletic green in accordance with art. 6 Abs. 1 lit. F DSGVO.
For more information on the use of data by athletic Greens, see the athletic Greens privacy policy at https://athleticgreens.de/datenschutz/
If you want to block the evaluation of user behavior via cookies, you can set your browser so that you are informed about the setting of cookies and decide individually about their acceptance or the acceptance of cookies for certain cases or generally Exclude.

8) Web Analytics Services

8.1 Google (Universal) analytics

-Google Universal Analytics
This website uses Google Analytics, a Web Analytics service from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses so-called "Cookies", text files that are stored on your computer and which allow you to analyze the use of the website. The information generated by the cookie about your use of this website (including the abbreviated IP address) is usually transferred to a Google server in the United States and stored there.
This website uses Google analytics exclusively with the extension "_anonymizeIp ()", which ensures an anonymization of the IP address by truncation and excludes a direct person-related ability. By extension, your IP address will be shortened by Google within Member States of the European Union or in other contracting States of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the United States and shortened there. In these exceptional cases, this processing is carried out according to art. 6 Abs. 1 lit. F DSGVO on the basis of our legitimate interest in the statistical analysis of user behaviour for optimization and marketing purposes.
On our behalf, Google will use this information to evaluate your use of the website, to compile reports on the website activities and to provide us with further services related to the use of the website and the Internet. Provide. The IP address submitted by your browser as part of Google Analytics will not be merged with other Google data.
You can prevent the storage of cookies by a corresponding setting of your browser software; However, we would point out that in this case you may not be able to use all functions of this website in full. You can also record the data generated by the cookie and related to your use of the website (incl. Your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link:
Http://tools.google.com/dlpage/gaoptout?hl=de
As an alternative to the browser plug-in or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent Google Analytics from entering this site in the future (this opt-out cookie works Only in this browser and only for this domain, delete your cookies in this browser, you need to click this link again): Disable Google Analytics
Google LLC, based in the United States, is certified for the US-European Data Protection Convention "Privacy Shield", which ensures compliance with the data protection standards in force in the EU.
This website also uses Google analytics for cross-device analysis of visitor streams that is performed via a user ID. You can deactivate the cross-device analysis of your usage in your customer account under "My Data", "personal data".
For more information on how to handle user data in Google Analytics, see the Google Privacy Policy: https://support.google.com/analytics/answer/6004245?hl=de

8.2 Jetpack (formerly WordPress.com-Stats)

This offer uses the Web Analytics Service Jetpack (formerly WordPress.com-Stats) operated by Autolanguic Inc., 60 29th Street #343, San Francisco, CA 94110-4929, USA, using the tracking technology of Quantcast Inc., 201 3rd St, Floor 2, San Francisco, CA 94103-3153, United States. Jetpack is based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes according to art. 6 Abs. 1 lit. F DSGVO pseudonymised Visitor data is collected, evaluated and stored. From this data pseudonymised usage profiles can be created and evaluated for the same purpose. Jetpack uses so-called Cookies, i.e. small text files that are stored locally in the cache of the Internet browser of the page visitor. These cookies are used, among other things, to recognize the browser, and thus allow a more accurate determination of the statistics data. The IP address of the user is part of the collected information, but is pseudonymisiert immediately after the collection and before its storage in order to exclude a person's ability to collect.

The information generated by the cookie about your use of this website (including the pseudonymised IP address) will be transferred to a server in the United States and stored there to maintain the above-mentioned interests.
Autolanguic Inc., based in the United States, is certified for the US-European Data Protection Convention "Privacy Shield", which ensures compliance with the data protection standards in force in the EU.

In order to contradict data collection and storage of your visitor data for the future, you can obtain an opt-out cookie from Quantcast under the following link, which will cause no visitor data from your browser to be collected at Jetpack and Be saved: http://www.quantcast.com/opt-out
The opt-out cookie is set by Quantcast.

9) Tools and Miscellaneous

Google Web fonts

This page uses the uniform display of fonts so-called Web fonts provided by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). When you call a page, your browser loads the required web fonts into your browser cache to display text and fonts correctly.

For this purpose, the browser you are using must connect to the Google servers. This makes Google aware that our website has been accessed via your IP address. The use of Google Web fonts is in the interest of a uniform and appealing presentation of our online offers. This constitutes a legitimate interest in the sense of art. 6 Abs. 1 lit. F DSGVO. If your browser does not support Web fonts, a standard font is used by your computer.

Google LLC, based in the United States, is certified for the US-European Data Protection Convention "Privacy Shield", which ensures compliance with the data protection standards in force in the EU.

For more information about Google Web fonts, see HTTPS://DEVELOPERS.GOOGLE.COM/FONTS/FAQ and the Google Privacy policy: https://www.google.com/policies/privacy/

10) Rights of the person concerned

10.1 The applicable Data Protection Law grants you comprehensive rights (information and intervention rights) to the person responsible regarding the processing of your personal data, which we inform you about below:

  • Right of information according to art. 15 DSGVO: In particular, you have the right to information about your personal data processed by us, the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data have been or are being disclosed, the planned storage duration or The criteria for determining the storage duration, the existence of a right to rectification, deletion, limitation of processing, opposition to processing, complaint to a supervisory authority, the origin of your data, if this is not by us with you The existence of an automated decision-making process including profiling and, where appropriate, Meaningful information on the logic involved and its scope and the intended effects of such processing, as well as its right to be informed, which guarantees in accordance with art. 46 DSGVO in the event of the forwarding of your data to third countries;
  • Right to rectification according to art. 16 DSGVO: You have the right to immediate rectification of incorrect data and/or completion of your incomplete data stored by us;
  • Right to delete according to art. 17 DSGVO: You have the right to cancel the deletion of your personal data in the event of the conditions of art. 17 para. 1 DSGVO to be requested. However, this right does not exist in particular where processing is required to exercise the right to freedom of expression and information, to fulfil a legal obligation, for reasons of public interest or to assert, exercise or Defence of legal claims;
  • Right to restrict processing in accordance with art. 18 DSGVO: You have the right to request the limitation of the processing of your personal data as long as the correctness of your data is verified if you refuse to delete your data due to improper data processing and Require, instead, the limitation of the processing of your data if you need your data to assert, exercise or defend legal claims, after we no longer need this data after the purpose has been achieved, or if you disagree for reasons Particular situation, as long as it is not yet established whether our legitimate reasons outweigh the circumstances;
  • Right to be informed in accordance with art. 19 DSGVO: If you have exercised the right to rectify, delete or restrict the processing to the person responsible, it shall be obliged to inform all recipients to whom the personal data relating to them have been disclosed Correction or deletion of the data or limitation of processing, unless this proves to be impossible or involves a disproportionate effort. You have the right to be informed about these recipients.
  • Right to data transferability in accordance with art. 20 DSGVO: You have the right to receive your personal data, which you have provided us, in a structured, common and machine-read format or to request the transfer to another person responsible, as far as this is technically feasible;
  • Right to revoke the consent granted in accordance with art. 7 para. 3 DSGVO: You have the right to revoke a once-given consent to the processing of data at any time with effect for the future. In the event of revocation, we will immediately delete the data concerned, unless further processing can be based on a legal basis for unconditional processing. The revocation of the consent does not affect the legality of the processing due to the consent until the revocation;
  • Right to appeal according to art. 77 DSGVO: If you believe that the processing of personal data relating to you violates the DSGVO, you have, without prejudice to any other administrative or judicial remedy, the right to appeal to a Supervisory authority, in particular in the Member State of their place of stay, their place of work or the place of the alleged infringement.

10.2 Right of objection

If we process your personal data in the context of a balancing of interests based on our predominantly legitimate interest, you have the right at any time, for reasons arising from your particular situation, to violate this processing Appeal with effect for the future.
If you make use of your right to object, we will terminate the processing of the data concerned. However, further processing is reserved if we can prove compelling reasons for the processing that outweigh your interests, fundamental rights and fundamental freedoms, or if the processing of the assertion, exercise or defence of Legal claims.

If your personal data are processed by us in order to run direct advertising, you have the right to object at any time to the processing of your personal data for the purpose of such advertising. You can exercise the opposition as described above.

If you make use of your right to object, we will terminate the processing of the data concerned for direct advertising purposes.

11) duration of the storage of personal data

The duration of the storage of personal data is measured by the respective legal retention period (e.g. Trade and tax retention periods). At the end of the period, the relevant data are routinely deleted, unless they are no longer necessary for the performance of the contract or the initiation of the contract and/or on our part there is no legitimate interest in the further storage.